Camaro-o-h-h-h: Coupe hits showrooms Posted on March 27th
PLYMOUTH, Mich.—Three years since the concept bowed at the 2006 Detroit Auto Show, the Camaro coupe hits showrooms this week.
“We have 14,000 sold dealer orders with the money in the bank,” says Chevy general manager Ed Peper, who’s confident the return of the long-hood, short-deck sports coupe that bowed for the 1967 model year will be a success despite a down market. “Camaro is a shot in the arm needed to make people feel good.”
Bob Lutz, General Motors‘ vice chairman and Camaro’s biggest cheerleader, originally forecast sales of 100,000 annually. But, considering that was when the industry was selling 17.5 million vehicles annually, rather than the 9 million now, even half that “would be on the heavy side,” Peper says.
Chevrolet introduced the Camaro family — LS, LT, RS and SS — to the media last week. And each is swift and sweet, regardless of whether it’s packing the 3.6-liter, 304-horsepower V-6 or 6.2-liter, 420-h.p. (manual, 400 h.p. automatic) V-8. Either can be teamed with 6-speed manual or automatic.
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